Invalid quantity. Please enter a quantity of 1 or more.
There are not enough tickets to satisfy your request.
Please enter your name.
Please enter an email address.
Please enter a valid email address.
Please enter your message or comments.
Please enter the code as shown on the image.
Please select the date you would like to attend.
Please enter an email address.
Please enter a valid email address in the To: field.
Please enter a subject for your message.
Please enter a message.
You can only send this invitations to 10 email addresses at a time.
$$$$ is not a properly formatted color. Please use the format \"#RRGGBB\" for all colors.
Please limit your message to $$$$ characters. There are currently ££££.
$$$$ is not a valid email address.
Please enter a discount code.
N/A
Sold Out
You have exceeded the time limit and your reservation has been released.
The purpose of this time limit is to ensure that registration is available to as many people as possible. We apologize for the inconvenience.
This is option is not available anymore. Please choose a different option.
Please read and accept the waiver.
All fields marked with * are required.
Please double check your email address. The email address format does not appear valid.
$$$$ requires a number between ££££ and §§§§.
US Zipcodes need to be 5 digits.
Please double check your website URL.
All fields marked with * are required.
Your credit card expiration date is in the past.
Your credit card CSC needs to be 4 digits.
Please confirm your order:
$$$$
You have selected to Pay by Check.
Click OK to confirm your order.
Please confirm your order:
$$$$
You have selected to Pay at the Door.
Click OK to confirm your order.
Please confirm your order:
$$$$
You have selected to Pay upon Receiving an Invoice.
Click OK to confirm your order.
Your credit card CSC needs to be 3 digits.
Your billing zip code needs to be 5 digits.
There was a problem saving your address.
There was a problem saving your credit card info.
There was a problem saving your personal information.
Please select the date you would like to attend.
McAfee Secure sites help keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams.
Copying Prohibited by Law - McAfee Secure is a Trademark of McAfee, Inc.
Unknown card type.
No card number provided.
Credit card number is in invalid format.
Wrong card type or credit card number is invalid.
Credit card number has an inappropriate number of digits.
Please enter numbers here.
Please enter an integer value.
Numbers must be less or equal to $$$$.
All the required fields have not been filled out. Click OK to proceed without all the required information, or click Cancel to finish entering the missing data.
Sorry, invalid event registration form.
Sorry, invalid event or database error.
Sorry, quantity must be a positive integerlid.
Sorry, you did not select a valid ticket.
Sorry, invalid event organizer email address.
Your order was canceled.
Thank You. Your order has been successfully completed. Your name and email address have been added to the list of event attendees.
Sorry, that option is sold out.
Sorry, that option is no longer available.
Sorry, there are only tickets of that type still available.
Sorry, you entered an invalid quantity. Please enter a quantity of 1 or more next to the type or types of tickets you would like to purchase.
Sorry, you did not select any tickets to purchase. Please enter a quantity of 1 or more next to the type or types of tickets you would like to purchase.
Sorry, there are no tickets left for this event.
Sorry, there is only 1 ticket left for this event.
Sorry, there are only tickets left for this event.
The tickets, ticket quantity or date and time you've requested are no longer available, due to previous sales. Please choose a different date, time or number of tickets and place your order again.
Sorry, one or more of the tickets you requested are no longer available for purchase.
Sorry, you need to select the date you want to attend.
Sorry, the discount code you entered is not valid yet.
Sorry, the discount code you entered has expired.
Sorry, the discount code you entered is not valid.
Your session has expired. Try ordering again.
Sorry, the discount code you entered is not available any more.
Sorry, the tickets you are trying to order are not currently available.
Sorry, the payment type chosen is invalid for this event.
We're sorry, this invitation is invalid.
We're sorry, this invitation has already been used.
We're sorry, you already have an order being processed for this event. Please wait a few minutes and try again.
We're sorry, there is a problem with your invitation. Please try again.
Sorry, the payment type chosen is invalid for this event.
Sorry, your billing address was not saved properly, please try again.
Sorry, we experienced an internal error, please try again.
The captcha you entered is invalid. Please try again.
Sorry, the payment type chosen is invalid for this event.
Sorry, your billing address was not saved properly, please try again.
Sorry, we experienced an internal error, please try again.
State
Zip Code
Province
Postal Code
County
State/Territory
State/Province
Event Details
Word of Mouth in Book Publishing
Did you know there are 7 sells between you and the reader who is going to buy your book? The primary way that selling takes place is word of mouth. Todd Sattersten, president of 800-CEO-READ, knows how business books sell and why. In this SWOM webinar, he'll explain the business book publishing process and how to package your idea for what it needs most: word of mouth.
What you’ll learn:
- How books make money and where it goes
- How to know if your book is for a puddle, a pond, a swamp, or an ocean
- The 7 word of mouth stages in getting your book to market
- What a publisher actually does… and doesn’t do
- The 5 things authors never expect, but must know
Ideal for:
Authors and those who want to become authors. This session will also be filled with lessons for those in B2B marketing and complex selling cycles.
When:
Wednesday, Jan. 28, 2009, 1 pm CDT / 2 pm EDT /11 am Pacific
Where:
Online. Once registered, you'll receive instructions on webinar location, plus your unique username and password.
About our presenter:
Todd Sattersten is president of Milwaukee-based business bookseller 800-CEO-READ. He is the author of “The 100 Best Business Books of All Time,”
coming out from Portfolio in February 2009. Todd also hosts the PowWow,
an annual conclave for business book authors to understand the
business. Todd has a BS in mechanical engineering from Michigan
Technological University and a MBA from Marquette University.
Your host:
Ben McConnell is the co-founder of SWOM, co-author of the Church of the Customer Blog, and co-author of the books, "Citizen Marketers: When People are the Message" and "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force." His life and work are best when co-authored. Follow him on Twitter @benmcconnell
About SWOM webinars:
SWOM's
Wednesday Webinars help entrepreneurs, managers, marketers, and change
agents build word of mouth into the DNA of their organizations. The
webinars are held online every Wednesday.
Attendee List
Sort by: Date | First Name | Last Name
Hosted By
The Society for Word of Mouth
The Society for Word of Mouth is an educational network to help entrepreneurs, managers, marketers and changes agents build word of mouth into the DNA of their organizations using social media.
